Poonam Bindra
A few decades ago no one would have thought that our lives would forever be altered by the changes in technology. Today the entertainment no longer revolves around only television sets, radios and theatres but has moved base to laptops, tablets, mobile phones and other devices. The fun experiences we enjoy today are more realistic, more immersive and more interactive than ever before affirms Sundeep Singh alias Bobby Bedi an award-winning film and audio visual content producer.
His company Kaleidoscope Entertainment has produced Academy Awards entry Bandit Queen; Deepa Mehta's Fire; Macbeth adaptation Maqbool and the historical epic The Rising (Mangal Pandey fame). Known for picking very different and topical story lines Bobby makes an interesting observation, "India is a vast country with different cultures surviving together. The two main aspects which unify the country are entertainment and cricket." His films have featured at all major film festivals worldwide including Cannes, Toronto, Berlin and Venice. Bobby was also awarded the Lifetime Achievement Award by the Valladoid, Spain Film Festival.
Vitally interested in history and heritage he has recently promoted Content Flow Films & Web Series Private Limited and through this company he is producing holographic and immersive 4DXcontent for museums that include the Sikh Heritage Centre in Punjab, The History of Bihar Museum at Patna, The Bhagel Singh Museum in Delhi which is dedicated to the core values enshrined in the teachings of Guru Nanak and The Mahabharata Multimedia gallery at Kurukshetra. Currently he is busy with a spiritual immersive museum next to Parliament House.
He feels that even after 100 years our film industry has not evolved to be recognised suitably on the world platform for our movies are still quite living in the dream and make-believe world, "Maybe that's why are still waiting for an Oscar." Bobby feels that cinema brings the rich and poor on one platform for they are enjoying the same cinema. Bedi has been an active participant in World Intellectual Property Organization conferences and has addressed a US Congressional hearing and many other international events reacting to intellectual property rights and technology. Besides, he was a delegate and panel speaker at two Internet Governance Forums.
Presently Bobby is also producing and directing a film on the teachings and journeys of Guru Nanak. His latest film Mango (made for Sony) is scheduled to release next year. On his recent visit to Ludhiana he felt very happy that the Punjabi women are coming into their own in the world of Bollywood. While earlier in Indian cinema it was only and mostly Punjabi men who ruled the industry. On the whole he feels the changing forms of entertainment will head towards more realism than before but whether the major part of the audience warms up to it or not remains to be seen.
from The Tribune http://bit.ly/2ETRtKv
via Today’s News Headlines
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